How does sublimation printing work? Sublimation printing prints your graphic onto a sheet of sublimation paper. Then, you use a heat press to transfer the design from the paper onto your product. Dye sublimation printing is a technique that uses heat to transfer images onto sublimation surfaces like shirts, hats, jackets, awards, mugs, mousepads, home decor, tumblers, and coasters3. Create custom projects for birthdays, celebrations, and inviting home decor. With the Brother Sublimation Printer, your imagination, and Artspira1, creating personalized pieces in vibrant color with exceptional print quality is fun.